English  |  正體中文  |  简体中文  |  Items with full text/Total items : 57299/90901 (63%)
Visitors : 12994467      Online Users : 300
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/119464


    Title: Maximum or minimum? Strategic patterns of the lodging industry
    Authors: Lin, Shih-Chuan;Sykuta, Michael
    Keywords: Multi-unit owners;two-dimensional Hotelling model;horizontal differentiation;vertical differentiation;location choice
    Date: 2020-12-12
    Issue Date: 2020-10-29 12:10:35 (UTC+8)
    Abstract: Two-dimensional Hotelling models predict that firms choose to maximally differentiate on one characteristic and minimally differentiate on the other characteristic. Strong evidence shows that a max-min equilibrium is attained. This study uses the 2010-2017 data from the Texas Comptroller of Public Accounts to examine the joint choices of geographic location and product positioning (or brand) by multi-unit operators. We argue that, assuming that the geographic location is the dominant characteristic and the product positioning is the dominated characteristic, the model implies that multi-unit owners structure their establishment portfolios to be geographically differentiated while choosing less differentiated brands. Alternatively, if the geographic location is the dominated characteristic and the product positioning is the dominant characteristic, the model implies that multi-unit owners locate their establishments near one another in a geographic space while choosing highly differentiated brands. The empirical findings indicate a max-min (min-max) equilibrium, which provides insights into the strategic motivations of multi-unit owners and, within their decisions, the relevant dominance of place versus market position.
    Appears in Collections:[Graduate Institute & Department of Economics] Proceeding

    Files in This Item:

    File SizeFormat
    index.html0KbHTML9View/Open

    All items in 機構典藏 are protected by copyright, with all rights reserved.


    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - Feedback