Critical accommodation information for travel opinion leader

淡江大學機構典藏 > 全球化研究與發展學院 > 國際觀光管理學系全英語學士班 > 期刊論文 > Item 987654321/119018

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题名:	Critical accommodation information for travel opinion leader
作者:	Yeh, Chien Mu
关键词:	opinion leaders;accommodation information;information search behavior
日期:	2020-02
上传时间:	2020-09-15 12:10:39 (UTC+8)
摘要:	Potential tourists search for accommodation information once they decide to travel. Travel opinion leaders are critical accommodation information providers for potential tourists. However, we know little about travel opinion leaders' perceived importance of accommodation information. The current study examined the relationship between travel opinion leadership and perceived importance of accommodation information. Results showed that there were significant differences in the perception of important accommodation information between the high and low travel opinion leadership groups. These results make theoretical and practical implications for tourism research and accommodation managers.
關聯:	Independent Journal of Management & Production 11(1), p.1-14
DOI:	10.14807/ijmp.v11i1.1021
显示于类别:	[國際觀光管理學系全英語學士班] 期刊論文

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