淡江大學機構典藏:Item 987654321/118955
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    題名: Modeling continuance intention towards Mobile Travel Service System (MTSS): a theoretical perspective of motivation and dependency
    作者: Chou-Kang, Chiu;Chieh-Peng, Lin;Kuang-Jung, Chen;Chu-Mei, Liu;Hwa-Chun, Ma
    關鍵詞: Perceived enjoyment;Personal innovativeness;Interaction quality;Continuance intention
    日期: 2017-11-05
    上傳時間: 2020-07-21 12:10:16 (UTC+8)
    摘要: This work sets up a research model that elaborates upon the development of continuance intention towards Mobile Travel Service System (MTSS) based on the motivational theory and the dependency theory. In the model, continuance intention is indirectly affected by personal innovativeness and e-interaction quality through the full mediation of e-engagement and perceived enjoyment. At the same time, the relationships between e-engagement and continuance intention and between perceived enjoyment and continuance intention are hypothetically moderated by e-interaction quality. The hypotheses of this work were empirically tested using data from working professionals in a technology industry regarding their use of MTSS for travel information sharing as well as booking for accommodation, airline, cars, etc. This study conducted a two-wave survey to empirically test its theoretical rationales. The findings of this work complement the previous literature by verifying the full mediating mechanism of e-engagement and perceived enjoyment and the moderating mechanism of e-interaction quality. Lastly, managerial implications for e-marketers based on this study’s findings are provided.
    關聯: Review of Managerial Science 13, p.749-769
    DOI: 10.1007/s11846-017-0257-9
    顯示於類別:[國際企業學系暨研究所] 期刊論文

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