English  |  正體中文  |  简体中文  |  全文筆數/總筆數 : 56826/90592 (63%)
造訪人次 : 12115934      線上人數 : 137
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
搜尋範圍 查詢小技巧:
  • 您可在西文檢索詞彙前後加上"雙引號",以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋,建議至進階搜尋限定作者欄位,可獲得較完整資料
  • 進階搜尋
    請使用永久網址來引用或連結此文件: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/118955

    題名: Modeling continuance intention towards Mobile Travel Service System (MTSS): a theoretical perspective of motivation and dependency
    作者: Chou-Kang, Chiu;Chieh-Peng, Lin;Kuang-Jung, Chen;Chu-Mei, Liu;Hwa-Chun, Ma
    關鍵詞: Perceived enjoyment;Personal innovativeness;Interaction quality;Continuance intention
    日期: 2019-08
    上傳時間: 2020-07-21 12:10:16 (UTC+8)
    摘要: This work sets up a research model that elaborates upon the development of continuance intention towards Mobile Travel Service System (MTSS) based on the motivational theory and the dependency theory. In the model, continuance intention is indirectly affected by personal innovativeness and e-interaction quality through the full mediation of e-engagement and perceived enjoyment. At the same time, the relationships between e-engagement and continuance intention and between perceived enjoyment and continuance intention are hypothetically moderated by e-interaction quality. The hypotheses of this work were empirically tested using data from working professionals in a technology industry regarding their use of MTSS for travel information sharing as well as booking for accommodation, airline, cars, etc. This study conducted a two-wave survey to empirically test its theoretical rationales. The findings of this work complement the previous literature by verifying the full mediating mechanism of e-engagement and perceived enjoyment and the moderating mechanism of e-interaction quality. Lastly, managerial implications for e-marketers based on this study’s findings are provided.
    關聯: Review of Managerial Science 13, p.749-769
    DOI: 10.1007/s11846-017-0257-9
    顯示於類別:[國際企業學系暨研究所] 期刊論文


    檔案 描述 大小格式瀏覽次數



    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - 回饋