e Coastal Education and Research Foundation, Inc. (CERF), Allen Press.
Abstract:
In recent years, the cruise tourism industry in Asia has developed rapidly. Taiwan is surrounded by the sea and has four ports, namely, Keelung, Taichung, Kaohsiung, and Hualien Ports, which is an ideal place for the development of cruise tourism. Analyzing the key factors for the sustainable development of the cruise tourism industry in Taiwan is necessary due to the increasing demand for cruise tourism in Taiwan. Thus, the Delphi and analytic hierarchy process methods are used to evaluate the key factors in the development of the cruise tourism industry in Taiwan. Results reveal the influencing factors and provide reference for the government and cruise operators.