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    題名: Critical accommodation information for travel opinion leader
    作者: Yeh, Chien Mu
    關鍵詞: opinion leaders;accommodation information;information search behavior
    日期: 2020-02
    上傳時間: 2020-07-02 12:10:28 (UTC+8)
    出版者: Management & Production Instituto Federal de Educacao, Ciencia e Tecnologia de Sao Paulo
    摘要: Potential tourists search for accommodation information once they decide to travel. Travel opinion leaders are critical accommodation information providers for potential tourists. However, we know little about travel opinion leaders’ perceived importance of accommodation information. The current study examined the relationship between travel opinion leadership and perceived importance of accommodation information. Results showed that there were significant differences in the perception of important accommodation information between the high and low travel opinion leadership groups. These results make theoretical and practical implications for tourism research and accommodation managers.
    關聯: Independent Journal of Management & Production 11(1)
    顯示於類別:[國際觀光管理學系全英語學士班] 期刊論文


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