English  |  正體中文  |  简体中文  |  全文筆數/總筆數 : 56848/90584 (63%)
造訪人次 : 12157229      線上人數 : 70
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
搜尋範圍 查詢小技巧:
  • 您可在西文檢索詞彙前後加上"雙引號",以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋,建議至進階搜尋限定作者欄位,可獲得較完整資料
  • 進階搜尋
    請使用永久網址來引用或連結此文件: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/118842


    題名: Critical accommodation information for travel opinion leader
    作者: Yeh, Chien Mu
    關鍵詞: opinion leaders;accommodation information;information search behavior
    日期: 2020-02
    上傳時間: 2020-07-02 12:10:28 (UTC+8)
    出版者: Management & Production Instituto Federal de Educacao, Ciencia e Tecnologia de Sao Paulo
    摘要: Potential tourists search for accommodation information once they decide to travel. Travel opinion leaders are critical accommodation information providers for potential tourists. However, we know little about travel opinion leaders’ perceived importance of accommodation information. The current study examined the relationship between travel opinion leadership and perceived importance of accommodation information. Results showed that there were significant differences in the perception of important accommodation information between the high and low travel opinion leadership groups. These results make theoretical and practical implications for tourism research and accommodation managers.
    關聯: Independent Journal of Management & Production 11(1)
    顯示於類別:[國際觀光管理學系全英語學士班] 期刊論文

    文件中的檔案:

    檔案 大小格式瀏覽次數
    index.html0KbHTML10檢視/開啟

    在機構典藏中所有的資料項目都受到原著作權保護.

    TAIR相關文章

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - 回饋