淡江大學機構典藏:Item 987654321/118815
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    題名: What Drives Experiential Sharing Intentions Towards Motorcycle Touring? The Case of Taiwan
    作者: Wu, Hung-Che;Ai, Chi-Han;Chang, Ya-Yuan
    關鍵詞: Experiential desire;experiential acceptance;experiential relationship quality;experiential sharing intentions;motorcycle tourists
    日期: 2019-12-23
    上傳時間: 2020-07-01 12:10:23 (UTC+8)
    出版者: Routledge
    摘要: This study proposes a conceptual model to examine the relationships among self-confidence, desire, acceptance, the dimensions of relationship quality (trust and satisfaction), attitude and sharing intentions from the experiential perspectives of motorcycle tourists. The data used in this study were based on a convenience sample of 470 tourists who had at least one or more experiences of motorcycle touring in the past 12 months, indicating that the proposed model fitted the data. Results will assist motorcycle management in developing and implementing market-orientated service strategies to increase perceptions of experiential self-confidence, experiential desire, experiential acceptance, the dimensions of experiential relationship quality and experiential attitude in order to boost experiential sharing intentions.
    關聯: Journal of China Tourism Research
    DOI: 10.1080/19388160.2019.1705955
    顯示於類別:[國際觀光管理學系全英語學士班] 期刊論文

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