This study proposes a conceptual model to examine the relationships among self-confidence, desire, acceptance, the dimensions of relationship quality (trust and satisfaction), attitude and sharing intentions from the experiential perspectives of motorcycle tourists. The data used in this study were based on a convenience sample of 470 tourists who had at least one or more experiences of motorcycle touring in the past 12 months, indicating that the proposed model fitted the data. Results will assist motorcycle management in developing and implementing market-orientated service strategies to increase perceptions of experiential self-confidence, experiential desire, experiential acceptance, the dimensions of experiential relationship quality and experiential attitude in order to boost experiential sharing intentions.
