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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/118815


    Title: What Drives Experiential Sharing Intentions Towards Motorcycle Touring? The Case of Taiwan
    Authors: Wu, Hung-Che;Ai, Chi-Han;Chang, Ya-Yuan
    Keywords: Experiential desire;experiential acceptance;experiential relationship quality;experiential sharing intentions;motorcycle tourists
    Date: 2019-12-23
    Issue Date: 2020-07-01 12:10:23 (UTC+8)
    Publisher: Routledge
    Abstract: This study proposes a conceptual model to examine the relationships among self-confidence, desire, acceptance, the dimensions of relationship quality (trust and satisfaction), attitude and sharing intentions from the experiential perspectives of motorcycle tourists. The data used in this study were based on a convenience sample of 470 tourists who had at least one or more experiences of motorcycle touring in the past 12 months, indicating that the proposed model fitted the data. Results will assist motorcycle management in developing and implementing market-orientated service strategies to increase perceptions of experiential self-confidence, experiential desire, experiential acceptance, the dimensions of experiential relationship quality and experiential attitude in order to boost experiential sharing intentions.
    Relation: Journal of China Tourism Research
    DOI: 10.1080/19388160.2019.1705955
    Appears in Collections:[Department of International Tourism management] Journal Article

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