Relationships between restaurant attachment, experiential relationship quality and experiential relationship intentions: The case of single friendly restaurants in Taiwan

淡江大學機構典藏 > 全球化研究與發展學院 > 國際觀光管理學系全英語學士班 > 期刊論文 > Item 987654321/118814

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题名:	Relationships between restaurant attachment, experiential relationship quality and experiential relationship intentions: The case of single friendly restaurants in Taiwan
作者:	Wu, Hung-Che;Cheng, Ching-Chan;Ai, Chi-Han;Chen, Guo-wei
关键词:	Restaurant attachment;Experiential relationship quality;Experiential relationship intentions
日期:	2019-09
上传时间:	2020-07-01 12:10:21 (UTC+8)
出版者:	Elsevier Ltd
摘要:	This study aims to examine the relationships between the restaurant attachment dimensions, the experiential relationship quality dimensions and experiential relationship intentions. A convenience sample of 492 single customers who dined at one single friendly restaurant in Taipei City of Taiwan was surveyed. The results will assist single friendly restaurant management in developing and implementing market-orientated service strategies to increase perceptions of restaurant dependence, restaurant identity, restaurant affect, restaurant familiarity and experiential relationship intentions in order to enable single customers to come to trust and feel satisfied with and committed to single friendly restaurants.
關聯:	Journal of Hospitality and Tourism Management 40, p.50-66
DOI:	10.1016/j.jhtm.2019.06.002
显示于类别:	[國際觀光管理學系全英語學士班] 期刊論文

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