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    题名: Diversification strategies and failure rates in the Texas lodging industry: Franchised versus company-operated hotels
    作者: Lin, Shih-Chuan;Kim, Yoo Ri
    关键词: Brand diversification;Geographic diversification;Segment diversification;Failure rate;Franchised hotels;Company-operated hotels
    日期: 2020-07
    上传时间: 2020-06-08 12:10:15 (UTC+8)
    出版者: ELSEVIER
    摘要: This research examines the relationship between geographic, brand, and segment diversification and hotel failure rates based on ownership structure, i.e. franchised and company-operated hotels, in the Texas lodging industry. Literature on diversification strategies is mainly based on financial measures of performance and offers mixed results; only few studies have assessed firm failure rates directly based on distinct diversification strategies at the establishment level. The performance outcomes are significantly heterogeneous not only based on the strategies, but also on the ownership structures, which are yet to be examined. Using data from the Texas Comptroller of Public Accounts from 2000 to 2018, a semi-parametric Cox proportional hazard model is estimated, and the findings reveal that failure rates are not significantly tied to particular types of diversification and ownership structures. This research provides insights on hotel diversification strategies and their relative dominance on hotel failure rates based on franchised and company-operated hotels.
    關聯: International Journal of Hospitality Management 88, 102525
    DOI: 10.1016/j.ijhm.2020.102525
    显示于类别:[經濟學系暨研究所] 期刊論文

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