English  |  正體中文  |  简体中文  |  全文笔数/总笔数 : 58245/91820 (63%)
造访人次 : 13792531      在线人数 : 46
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
搜寻范围 查询小技巧:
  • 您可在西文检索词汇前后加上"双引号",以获取较精准的检索结果
  • 若欲以作者姓名搜寻,建议至进阶搜寻限定作者字段,可获得较完整数据
  • 进阶搜寻


    jsp.display-item.identifier=請使用永久網址來引用或連結此文件: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/118632


    题名: Price or convenience: What is more important for online and offline bookings? A study of a five-star resort hotel in Taiwan
    作者: Teng, Yi-Man;Wu, Kun-Shan;Chou, Che-Yi
    关键词: resort hotel;7Ps marketing mix elements;logistic regression;ANOVA
    日期: 2020-05-12
    上传时间: 2020-06-01 12:10:25 (UTC+8)
    摘要: Low price or convenience? What is more important for online and offline bookings?
    For the sustainable development of the hospitality industry, it is necessary to know the opinions
    of customers about their online/offline hotel booking experiences. This study aimed to predict the
    customers’ online/offline booking behavior toward a resort hotel in Taiwan by adapting the marketing
    mix elements. We first designed and executed a detailed questionnaire involving approximately
    300 respondents from a five-star hotel in Taiwan, used hypothesis testing to extract important factors
    from the data, and finally used logistic regression of these factors to predict the customer choices
    effectively. The study results show that the majority of the customers believe that booking hotel
    services online provides for a broader choice, offers more discounts and more privacy than available
    while booking offline, and is cheaper, faster, and more reliable and convenient. The outcomes of
    logistic regression confirm that “broad choice,” but not “low price” has the most significant impact
    on the customers booking a resort accommodation online or offline. Furthermore, the results of the
    analysis of variance (ANOVA) show that the younger customers (under the age of 45) and those
    with university degrees are significantly more likely to make the reservations online for a resort.
    The findings and the recommendations can provide valuable inputs to the resort industry practitioners
    in Taiwan for improving the online booking services.
    關聯: Sustainability 12(10), 3972
    DOI: 10.3390/su12103972
    显示于类别:[企業管理學系暨研究所] 期刊論文

    文件中的档案:

    档案 描述 大小格式浏览次数
    index.html0KbHTML38检视/开启
    Price or Convenience What Is More Important for Online and Offline Bookings A Study of a Five-Star Resort Hotel in Taiwan.pdf267KbAdobe PDF1检视/开启

    在機構典藏中所有的数据项都受到原著作权保护.

    TAIR相关文章

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - 回馈