淡江大學機構典藏:Item 987654321/118628
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    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/118628


    Title: Building Brand Loyalty and Endorsement with Brand Pages: Integration of the Lens of Affordance and Customer-dominant Logic
    Other Titles: 品牌頁面打造品牌忠誠度與代言：融合可供性理論與顧客主導邏輯的整合框架
    Authors: Fang, Yu-Hui;Li, Chia-Ying;Bhatti, Zeeshan Ahmed
    Date: 2020-04-08
    Issue Date: 2020-06-01 12:10:11 (UTC+8)
    Publisher: Emerald
    Relation: Information Technology & People 34(2), p.731-769
    DOI: 10.1108/ITP-05-2019-0208
    Appears in Collections:[Graduate Institute & Department of Accounting] Journal Article

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