English  |  正體中文  |  简体中文  |  全文筆數/總筆數 : 63190/95884 (66%)
造訪人次 : 4596248      線上人數 : 325
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
搜尋範圍 查詢小技巧:
  • 您可在西文檢索詞彙前後加上"雙引號",以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋,建議至進階搜尋限定作者欄位,可獲得較完整資料
  • 進階搜尋
    請使用永久網址來引用或連結此文件: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/118385

    題名: Qualia: Touching the Inner Needs of Consumers' Hearts
    作者: Niu, Han-Jen
    關鍵詞: Consumer qualia scale;Integration;Value innovation;Quality perceived;Brand/value awareness;Savoring
    日期: 2019-02
    上傳時間: 2020-03-24 12:10:13 (UTC+8)
    摘要: The agricultural, industrial, and post-industrial service economy consumption patterns of the late 19th and 20th centuries have given way to the experience economy. Qualia addresses the inner needs of consumers’ hearts by providing them with the value of happiness and being gratified, e.g. the frenzy for Apple products. To achieve this, a relevant Consumer Qualia Scale (CQS) scale will be developed in three steps. Firstly, the literature review and five in-depth interviews of experts and content analysis were employed to generate the initial items. Secondly, three factors and eight sub-factors were extracted from the exploratory factor analysis based on 817 samples. Thirdly, a confirmatory factor analysis was performed to identify the validity of the qualia scale. The results showed that the 3-factor and the 52-item qualia scale were reliable and valid. This study expands the current knowledge of brand marketing and addresses the scarcity of the qualia literature, and therefore provides new perspectives to a variety of applications made feasible by CQS, which serves as a framework for further empirical research in this field.
    關聯: Australasian Marketing Journal 27(1), p.41-51
    DOI: 10.1016/j.ausmj.2018.11.003
    顯示於類別:[管理科學學系暨研究所] 期刊論文


    檔案 描述 大小格式瀏覽次數



    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - 回饋