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    請使用永久網址來引用或連結此文件: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/118381

    題名: Maximum or minimum? Strategic patterns of the lodging industry
    作者: Lin, Shih-Chuan;Sykuta, Michael
    關鍵詞: Multiunit owners;two-dimensional models;horizontal differentiation;vertical differentiation;location choice
    日期: 2020-05-22
    上傳時間: 2020-03-21 12:11:30 (UTC+8)
    摘要: This study uses the data from the Texas Comptroller of Public Accounts in 2010-2017 to examine the joint choices of geographic location and product positioning (or brand) by multi-unit operators. Assuming the geographic location is dominant, multi-unit owners will structure their portfolios of establishments to be geographically differentiated while choosing less differentiated brands. Alternatively, if the product positioning is dominant, multi-unit owners will locate their establishments near one another in a geographic space while choosing highly differentiated brands. Our empirical findings are consistent with the theoretical prediction from the two-dimension Hotelling model, which implies a max-min (min-max) equilibrium.
    顯示於類別:[經濟學系暨研究所] 會議論文


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