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    淡江大學機構典藏 > 行政單位 > 教務處 > 期刊論文 >  Item 987654321/118270


    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/118270


    Title: 品牌信任建立忠誠度之研究 - 以 NIKE 為例
    Other Titles: Impact on Loyalty Caused by Brand Trust - A Case Study of NIKE
    Authors: 董侑儒;藍天雄;藍毓華
    Keywords: 品牌信任;品牌情感;關係品質;忠誠度
    Date: 2019-12-16
    Issue Date: 2020-03-14 12:10:36 (UTC+8)
    Publisher: 中華管理發展協會
    Relation: 中華管理發展評論 8(2)，頁1-10
    DOI: 10.6631/JCMD
    Appears in Collections:[教務處] 期刊論文

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