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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/118037


    Title: Indie Music as Cool Ambassadors? Export-Oriented Cultural Policy in Taiwan
    Authors: Lin, Yu-Peng;Tsai, Hui-Ju
    Date: 2020-01-15
    Issue Date: 2020-01-17 12:10:43 (UTC+8)
    Publisher: Routledge
    Abstract: The Taiwan government began to provide subsidies for indie bands in 2010 to participate in
    various international music festivals. For example, that very same year three of them - io, The
    13 Band, and Mary See the Future - participated in the Liverpool Music Festival in 2010. In
    the following year, Tizzy Bac, We Save Strawberries, and My Skin Against Your Skin took
    part in Incheon Pentaport Rock Festival (Korea) in 2011. In addition to giving direct financial
    support to these indie bands, the policy also provides promoters an entire package to
    participate in international music festivals through a bidding process. For example, in 2013,
    the indie label Taiwan Colors Music won the bid to take part in China’s Strawberry Music
    Festival, while the live venue brand The Wall Music participated in a project at the Fuji Rock
    Music Festival. This music policy looks to create a win-win situation as, on the one hand, the
    indie music business can benefit from such participation by expanding their experiences and
    vision at an international level. On the other hand, the government can help promote
    Taiwanese culture globally through local bands’ performances at international venues,
    making the export of music a vital part of cultural policy.
    Relation: Routledge Global Popular Music Series: Made in Taiwan Studies in Popular Music
    Appears in Collections:[Graduate Institute & Department of Mass Communication] Chapter

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