I Searched, I Collected, I Experienced: Exploring How Mobile Augmented Reality Makes the Players Go

淡江大學機構典藏 > 商管學院 > 會計學系暨研究所 > 期刊論文 > Item 987654321/118016

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题名:	I Searched, I Collected, I Experienced: Exploring How Mobile Augmented Reality Makes the Players Go
作者:	Chia-Ying Li;Yu-Hui Fang
关键词:	Locatability;Navigability;Controllability;Nostalgia;Game-challenge reactions;Playfulness;Service experience evaluation
日期:	2020-05
上传时间:	2020-01-13 12:10:17 (UTC+8)
摘要:	By adapting Brunswik's lens model and the mechanics, dynamics, and aesthetics (MDA) framework, this study empirically investigated how perceptions of the game features (mechanics), influence game-challenge reactions (dynamics) and playfulness (aesthetics); these influences affected service experience evaluation. The findings revealed that locatability, navigability, and controllability exert positive effects on game-challenge reactions, whereas navigability and nostalgia had positive effects on feelings of playfulness. Furthermore, the relationship between game-challenge reactions and playfulness was determined to be nonrecursive, and both of these factors positively influenced service experience evaluation.
關聯:	Journal of Retailing and Consumer Services 54, 102018
DOI:	10.1016/j.jretconser.2019.102018
显示于类别:	[會計學系暨研究所] 期刊論文

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