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    题名: I Searched, I Collected, I Experienced: Exploring How Mobile Augmented Reality Makes the Players Go
    作者: Chia-Ying Li;Yu-Hui Fang
    关键词: Locatability;Navigability;Controllability;Nostalgia;Game-challenge reactions;Playfulness;Service experience evaluation
    日期: 2020-05
    上传时间: 2020-01-13 12:10:17 (UTC+8)
    摘要: By adapting Brunswik's lens model and the mechanics, dynamics, and aesthetics (MDA) framework, this study empirically investigated how perceptions of the game features (mechanics), influence game-challenge reactions (dynamics) and playfulness (aesthetics); these influences affected service experience evaluation. The findings revealed that locatability, navigability, and controllability exert positive effects on game-challenge reactions, whereas navigability and nostalgia had positive effects on feelings of playfulness. Furthermore, the relationship between game-challenge reactions and playfulness was determined to be nonrecursive, and both of these factors positively influenced service experience evaluation.
    關聯: Journal of Retailing and Consumer Services 54, 102018
    DOI: 10.1016/j.jretconser.2019.102018
    显示于类别:[會計學系暨研究所] 期刊論文

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