The Effects of Hunger Marketing in Scarcity products

淡江大學機構典藏 > 商管學院 > 管理科學學系暨研究所 > 期刊論文 > Item 987654321/117975

請使用永久網址來引用或連結此文件: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/117975

題名:	The Effects of Hunger Marketing in Scarcity products
作者:	Chin, Jim Shih-Chiao;Chen, Shui-Lien;Lin, Miao-Jin
日期:	2017-09
上傳時間:	2020-01-07 12:11:07 (UTC+8)
摘要:	Hunger marketing is a marketing strategy where goods suppliers deliberately limit product supply to achieve excess demand. This research paper primarily investigated the varying impacts of Jordon shoes (tangible goods) and travelling to the Maldives (intangible goods) on the variables of the various dimensions of hunger marketing. This researchalso focused on the relationships between hunger marketing; knowledge exchange motivation, opportunities, and ability; involvement; epistemic value; purchase intention; WOM; and the interference caused by Jordon shoes, travelling to the Maldives, and financial status. This research adopted structural equation modelling (SEM) to construct the research framework. The researchers collaborated with a survey company to distribute the questionnaires, of which 975 were recovered. The analytical methods were employed to verify the collected data such as factor loading, t-value, AVE, Cronbach’s α being consistent with the hypotheses set by the aims of this research. The results showed could provide academic value in hunger marketing related researches.
關聯:	International Journal of Business Administration and Management Research 3(3), p.20-23
DOI:	10.24178/ijbamr.2017.3.3.20
顯示於類別:	[管理科學學系暨研究所] 期刊論文

文件中的檔案:

檔案	描述	大小	格式	瀏覽次數
index.html		0Kb	HTML	99	檢視/開啟
The Effects of Hunger Marketing in Scarcity products.pdf		368Kb	Adobe PDF	279	檢視/開啟

在機構典藏中所有的資料項目都受到原著作權保護.

TAIR相關文章