淡江大學機構典藏:Item 987654321/117922
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    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/117922


    Title: 利潤分享契約與通路調解 -廣告策略-
    Other Titles: Channel coordination by profits-sharing contract for advertisement
    Authors: 鮑世亨;張淑惠
    Keywords: 通路調解;談判力;集中型通路;說服性廣告;雙重訂價
    Date: 2019-05-25
    Issue Date: 2019-12-24 12:11:03 (UTC+8)
    Publisher: 淡江大學國際企業學系
    Abstract: 在既存有關稅服性廣告之文獻
    Relation: 2019 國際商務研討會論文集
    Appears in Collections:[Graduate Institute & Department of International Business] Proceeding

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