Maximum or minimum? Strategic patterns of the lodging industry

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题名:	Maximum or minimum? Strategic patterns of the lodging industry
作者:	Lin, Shih-Chuan;Sykuta, Michael
关键词:	Multiunit owners;two-dimensional model;horizontal differentiation;vertical differentiation;location choice
日期:	2019-11-23
上传时间:	2019-11-27 12:10:21 (UTC+8)
摘要:	This study uses the data from the Texas Comptroller of Public Accounts in 2010-2017 to examine the joint choices of geographic location and product positioning (or brand) by multi-unit operators. Assuming the geographic location is dominant, multi-unit owners will structure their portfolios of establishments to be geographically differentiated while choosing less differentiated brands. Alternatively, if the product positioning is dominant, multi-unit owners will locate their establishments near one another in a geographic space while choosing highly differentiated brands. Our empirical findings are consistent with the theoretical prediction from the two-dimension Hotelling model, which implies a max-min (min-max) equilibrium.
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