The effect of franchising on the performance of hotel segments

淡江大學機構典藏 > 商管學院 > 經濟學系暨研究所 > 會議論文 > Item 987654321/117647

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題名:	The effect of franchising on the performance of hotel segments
作者:	Lin, Shih-Chuan;Sveum, Matthew;Sykuta, Michael
關鍵詞:	Franchising, Hotel, Organizational Economics, Firm Performance
日期:	2019-01-03
上傳時間:	2019-10-24 12:11:52 (UTC+8)
摘要:	This study accesses the establishment data from the Census of Retail Trade (CRT) to examine how the effect of franchising influences the performance of hotel segments across all identifiable hotels in the United States in the aggregate, as well as each individual quality segment. First, the findings indicate that franchising is associated with higher performance both with and without controlling the franchise status. Second, the results imply that the effects of franchising and multi-unit franchising have differential benefits based on the product quality attributes. Our results further suggest that previous studies examining franchising way have overlooked these differences.
顯示於類別:	[經濟學系暨研究所] 會議論文

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