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    题名: The effect of franchising on the performance of hotel segments
    作者: Lin, Shih-Chuan;Sveum, Matthew;Sykuta, Michael
    关键词: Franchising, Hotel, Organizational Economics, Firm Performance
    日期: 2019-01-03
    上传时间: 2019-10-24 12:11:52 (UTC+8)
    摘要: This study accesses the establishment data from the Census of Retail Trade (CRT) to examine how the effect of franchising influences the performance of hotel segments across all identifiable hotels in the United States in the aggregate, as well as each individual quality segment. First, the findings indicate that franchising is associated with higher performance both with and without controlling the franchise status. Second, the results imply that the effects of franchising and multi-unit franchising have differential benefits based on the product quality attributes. Our results further suggest that previous studies examining franchising way have overlooked these differences.
    显示于类别:[經濟學系暨研究所] 會議論文

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