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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/117064


    Title: 國際行銷
    Other Titles: International Marketing
    Authors: 陳澤義;曾忠蕙
    Date: 2019-06
    Issue Date: 2019-09-20 12:10:49 (UTC+8)
    Publisher: 高立出版集團
    Abstract: 本書從台灣的行銷角度出發,放眼全球,力求透過數個相關議題的精要陳述,盡可能勾勒出國際行銷管理的樣貌。本版在各章中,因應國際行銷新趨勢,加入共創、群眾募資、授權揭露、名人背書、飢餓行銷、說故事行銷、即時動態、應對行為、臉書行動號召、Apps、新零售、電子商務營運、網路信任、衝動性購買等新興專題,並在各章對應內容進行增添、改寫或修改,以使論述層面則更為紮實完整。
    Appears in Collections:[Graduate Institute & Department of International Business] Monograph

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