淡江大學機構典藏:Item 987654321/116625
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    題名: A Gender-Difference Study of Hot-Spring Hotels Revisit Intention
    作者: Juan, Pin-Ju;Juan, Peng-Yu;Lin, Shin-Yi;Chen, Yi-Shan
    關鍵詞: Gender;Hot-Spring Hotel;Perceived Value;Satisfaction;Revisit Intention
    日期: 2018-07-09
    上傳時間: 2019-05-11 12:15:55 (UTC+8)
    摘要: This study population hot-spring hotel tourists who were Taiwan residents and took a vacation at Jiaosi Township from May 7, 2015 to May 23, 2015. The survey instruments were using convenience samples way to ask tourists help us to fill in the questionnaire and got 400 usable surveys. The results are as follows: 1.Gender show significant difference among
    perceived value, satisfaction and revisit intention.
    2. Service quality and perceived valuehave been shown to be positively correlated with one another.
    3. Service quality and satisfaction have been shown to be positively correlated with one another.
    4. Service quality and revisit intention appear to be highly related.
    5. Perceived value and satisfaction were strongly positively correlated.
    6. Perceived value was shown significantly related to revisit intention.
    7. Satisfaction was shown significantly related to revisit intention.
    關聯: Proceedings of ISER 135 th International Conference, Saint Petersburg, Russian Federation, 9 th -10 th July 2018
    顯示於類別:[國際觀光管理學系全英語學士班] 會議論文

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