An Evaluation of Vacation Lifestyle Scale—Using International and Theme Resort Hotels in Taiwan as Examples

淡江大學機構典藏 > 全球化研究與發展學院 > 國際觀光管理學系全英語學士班 > 期刊論文 > Item 987654321/116223

jsp.display-item.identifier=請使用永久網址來引用或連結此文件: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/116223

题名:	An Evaluation of Vacation Lifestyle Scale—Using International and Theme Resort Hotels in Taiwan as Examples
作者:	Lin, Shin-Yi;Juan, Pin-Ju;Tzu-Ying, Hsu
日期:	2018
上传时间:	2019-04-11 12:10:43 (UTC+8)
摘要:	Little guidance exists in the literature with respect to research and evaluation of opportunities to use advanced marketing segmentation to understand resort hotel leisure service. In this study, the authors integrate existing frameworks to assist in filling this void. A scale based on the research of Hawkins et al. (Consumer Behavior: Building Marketing Strategy, 8th ed., Irwin McGraw Hill, London, 2001), Zins (“Leisure Travel Choice Models of Theme Hotels Using Psychographics,” J. Leisure Res., Vol. 36, No. 4, 1998, pp. 3–15), and Zheng and Liu (2003) is redesigned to explore resort guests’ vacation lifestyles in Taiwan. A total of 23 items were adopted, some of which were modified to reduce potential problems such as culture difference and item variance. Major Taiwan resort hotels were chosen as subjects for empirical study. The results show stability and consistency in the new scale and suggest it is helpful in exploring and gaining a deeper understanding of Taiwan resort guests’ vacation lifestyles.
關聯:	Journal of Testing and Evaluation 46(1), p.331-339
显示于类别:	[國際觀光管理學系全英語學士班] 期刊論文

文件中的档案:

档案	大小	格式	浏览次数
index.html	0Kb	HTML	257	检视/开启

在機構典藏中所有的数据项都受到原著作权保护.

TAIR相关文章