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    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/116190


    Title: 壽險業顧客再購行為與多元行銷通路之選擇
    Other Titles: Repurchase Behavior of Customers and Choices of Multiple Marketing Channels in the Life Insurance Industry
    Authors: 何佳玲
    Keywords: 多元行銷通路;再購行為;顧客忠誠度;顧客滿意度;服務品質
    Date: 2018-07
    Issue Date: 2019-04-08 12:10:18 (UTC+8)
    Relation: 保險專刊 34(2)，頁189-226
    Appears in Collections:[風險管理與保險學系] 期刊論文

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