Collaborative Social Networks: Effect of User Motivation, Cognition, and Behavior on User Participation

doi:10.4018/JMME.2019010104

淡江大學機構典藏 > 文學院 > 大眾傳播學系暨研究所 > 期刊論文 > Item 987654321/116021

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題名:	Collaborative Social Networks: Effect of User Motivation, Cognition, and Behavior on User Participation
作者:	Chen Yulin
關鍵詞:	Intrinsic cognition;knowledge collaboration system;overt behavior
日期:	2019
上傳時間:	2019-03-16 12:12:11 (UTC+8)
摘要:	This article investigates the relationships between the motivation, cognition, and behavior of knowledge management. It analyzes university students preparing to share content on the Tamshui Humanities Knowledge Collaboration System (hereafter referred to as the Tamshui Wiki) to determine whether different participation motivation dimensions (community motivation and personal motivation) affected their knowledge management cognition and behavior. The stimulus–organism–response theory is adopted to assess the relationships between several intrinsic cognition (knowledge management and community reputation) and behavior (attention, interest, action, and share) dimensions. A total of 364 valid samples are collected. Correlation analysis and regression analysis are adopted for statistical calculation. Findings reveal that the participation willingness and community motivation of the students had a greater effect on their knowledge management cognition than personal motivation. Frequent users of Wikipedia were approving of knowledge collaboration and able to link cognition with behavior.
關聯:	Journal of Media Management and Entrepreneurship 1(1), p.57-72
DOI:	10.4018/JMME.2019010104
顯示於類別:	[大眾傳播學系暨研究所] 期刊論文

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