Collaborative Social Networks: Effect of User Motivation, Cognition, and Behavior on User Participation

doi:10.4018/JMME.2019010104

機構典藏 > College of Liberal Arts > Graduate Institute & Department of Mass Communication > Journal Article > Item 987654321/116021

Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/116021

Title:	Collaborative Social Networks: Effect of User Motivation, Cognition, and Behavior on User Participation
Authors:	Chen Yulin
Keywords:	Intrinsic cognition;knowledge collaboration system;overt behavior
Date:	2019
Issue Date:	2019-03-16 12:12:11 (UTC+8)
Abstract:	This article investigates the relationships between the motivation, cognition, and behavior of knowledge management. It analyzes university students preparing to share content on the Tamshui Humanities Knowledge Collaboration System (hereafter referred to as the Tamshui Wiki) to determine whether different participation motivation dimensions (community motivation and personal motivation) affected their knowledge management cognition and behavior. The stimulus–organism–response theory is adopted to assess the relationships between several intrinsic cognition (knowledge management and community reputation) and behavior (attention, interest, action, and share) dimensions. A total of 364 valid samples are collected. Correlation analysis and regression analysis are adopted for statistical calculation. Findings reveal that the participation willingness and community motivation of the students had a greater effect on their knowledge management cognition than personal motivation. Frequent users of Wikipedia were approving of knowledge collaboration and able to link cognition with behavior.
Relation:	Journal of Media Management and Entrepreneurship 1(1), p.57-72
DOI:	10.4018/JMME.2019010104
Appears in Collections:	[Graduate Institute & Department of Mass Communication] Journal Article

Files in This Item:

File	Description	Size	Format
index.html		0Kb	HTML	203	View/Open

Loading...