Strategies for Cross-Border Travel Supply Chains: Gaming Chinese Group Tours to Taiwan

doi:10.1016/j.tourman.2017.08.011

淡江大學機構典藏 > 商管學院 > 管理科學學系暨研究所 > 期刊論文 > Item 987654321/115567

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題名:	Strategies for Cross-Border Travel Supply Chains: Gaming Chinese Group Tours to Taiwan
作者:	Tsaur, Ruey-Chyn;Chen, Chyoug-Hwa
關鍵詞:	Chinese outbound market;Zero-commission tours;Prisoner's dilemma;Tourism supply chain;Game theory
日期:	2018-02
上傳時間:	2018-11-08 12:12:27 (UTC+8)
出版者:	Elsevier
摘要:	In examining the relationship between tour group operators and reception travel agencies, an in-depth mathematical decomposition of product price structure is a key process in understanding its dynamic interactions. There are strategic positions regarding the imbalance between tour group and reception travel agencies, and fierce competition is recorded within the destination market. We construct a cross-border travel supply chain model and derive the influence of commission, reception fee, and administrative cost. An inadequate combination of these factors will lead to zero-commission tours. However, punitive and leadership countermeasures to the prisoner's dilemma for reception operators can be achieved not only from their own and management's self-disciplinary agreements by the destination authority, but also from support and actions under a consensus covering both group organizers and destinations. We provide strategic implications along with Taiwanese empirical evidence, and provide a reference and foundation for other destinations regarding market price-quantity simulations and strategic options.
關聯:	Tourism Management 64, p.154-169
DOI:	10.1016/j.tourman.2017.08.011
顯示於類別:	[管理科學學系暨研究所] 期刊論文

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