淡江大學機構典藏:Item 987654321/115402
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    題名: Shopping in Cyberspace: Adolescent Technology Acceptance Attitude with Decision-making Styles
    作者: Niu, Han-Jen
    關鍵詞: Adolescents;Buying Behavior;Consumer Decision-making Styles;Online Shopping;Technology Acceptance Model(TAM)
    日期: 2014-07
    上傳時間: 2018-10-25 12:10:45 (UTC+8)
    出版者: IGI Globa
    摘要: Researchers have explored adolescents' online buying habits as the internet has developed and teenagers' incomes have increased. In this study, that tries to understand adolescent buying behavior, and adolescent decision-making styles as input variable and online shopping behavior as output variable. The Technology Acceptance Model (TAM) is included as a moderating variable. A total of 1,614 adolescents aged 16 to 30 in Taiwan were participants. Correlation, regression, and covariance analyses were used. Results show a positive correlation between adolescents' consumer decision-making styles and purchasing behavior (including planned and unplanned purchases). In addition, compulsive purchases under unplanned purchases showed a positive moderating effect. Recognition of ease of use in TAM had a positive moderating effect on compulsive purchases categorized under unplanned purchases. This research examined the moderating effect of variables in TAM, verifying their effects.
    關聯: International Journal of Technology and Human Interaction (IJTHI) 10(3),p.1-18
    DOI: 10.4018/ijthi.2014070101
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