Shopping in Cyberspace: Adolescent Technology Acceptance Attitude with Decision-making Styles

淡江大學機構典藏 > 商管學院 > 管理科學學系暨研究所 > 期刊論文 > Item 987654321/115402

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題名:	Shopping in Cyberspace: Adolescent Technology Acceptance Attitude with Decision-making Styles
作者:	Han-Jen Niu
關鍵詞:	Adolescents;Buying Behavior;Consumer Decision-making Styles;Online Shopping;Technology Acceptance Model(TAM)
日期:	2014-07
上傳時間:	2018-10-25 12:10:45 (UTC+8)
出版者:	IGI Globa
摘要:	Researchers have explored adolescents' online buying habits as the internet has developed and teenagers' incomes have increased. In this study, that tries to understand adolescent buying behavior, and adolescent decision-making styles as input variable and online shopping behavior as output variable. The Technology Acceptance Model (TAM) is included as a moderating variable. A total of 1,614 adolescents aged 16 to 30 in Taiwan were participants. Correlation, regression, and covariance analyses were used. Results show a positive correlation between adolescents' consumer decision-making styles and purchasing behavior (including planned and unplanned purchases). In addition, compulsive purchases under unplanned purchases showed a positive moderating effect. Recognition of ease of use in TAM had a positive moderating effect on compulsive purchases categorized under unplanned purchases. This research examined the moderating effect of variables in TAM, verifying their effects.
關聯:	International Journal of Technology and Human Interaction (IJTHI) 10(3), p.1-18
DOI:	10.4018/ijthi.2014070101
顯示於類別:	[管理科學學系暨研究所] 期刊論文

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