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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/115286

    Title: 地方會展城市競爭力分析 與行銷策略研究研究案
    Authors: 中華民國對外貿易發展協會
    Date: 2017-10-31
    Issue Date: 2018-10-18 12:13:46 (UTC+8)
    Publisher: 經濟部國際貿易局
    Abstract: 我國主要城市大多已具會展產業基礎設施與資源,且產業聚落多元,各縣市可藉由地方特色,爭取舉辦會展活動,以此吸引國際會展活動前往舉辦,促進地方產業升級、帶動周邊產業發展、創造就業機會、擴大商務觀光收益及提升城市形象,達到吸引外商投資之目的。本案期能建構我國主要城市發展會展產業所需之評量項目,客觀評量我國主要城市發展會展產業之競爭力和定位,並提出發展我國主要城市會展產業之行銷策略與建議。
    Appears in Collections:[Graduate Institute & Department of Information and Communication] Research Paper

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