Revenue maximization for telecommunications company with social viral marketing

淡江大學機構典藏 > 理學院 > 應用數學與數據科學學系 > 會議論文 > Item 987654321/115244

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题名:	Revenue maximization for telecommunications company with social viral marketing
作者:	Hong-Han Shuai, Chih-Ya Shen, Hsiang-Chun Hsu, De-Nian Yang, Chung-Kuang Chou, Jihg-Hong Lin, Ming-Syan Chen
日期:	2015-10-29
上传时间:	2018-10-18 12:11:55 (UTC+8)
摘要:	Viral marketing, a marketing strategy that leverages the influence power in intimate relationship, has become more prevalent due to the popularity of online social networking services in recent years. Consumers are more likely to make a purchase based on social media referrals. Since marketing through social media and traditional channels may target on different audiences, how to maximize the revenue of a telecommunications company by employing different advertising ways and selecting initial users for advertisements is a critical problem. Therefore, in this paper, we formulate a new research problem, namely Cost-Aware Multi-wAy Influence maXimization (CAMAIX) to address the need mentioned above. We design a 1/2-approximation algorithm with various pruning and budget allocation strategies to solve CAMAIX efficiently. We conduct extensive experiments on a large-scale real dataset from a telecommunications company. The results show that our proposed algorithm outperforms the baseline algorithms in both solution quality and efficiency.
關聯:	2015 IEEE International Conference on Big Data (Big Data) (2015), p.1306-1310
显示于类别:	[應用數學與數據科學學系] 會議論文

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