淡江大學機構典藏:Item 987654321/115234
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    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/115234


    Title: Green consumption: Environmental knowledge, environmental consciousness, social norms, and purchasing behavior
    Authors: Szu-Tung Lin;Han-Jen Niu
    Keywords: environmental attitude;environmental consciousness;environmental knowledge;environmental policy;green consumption;social norms;stainable development;well‐being
    Date: 2018-12-19
    Issue Date: 2018-10-18 12:11:30 (UTC+8)
    Publisher: Wiley
    Abstract: The 2015 Paris Agreement is the first historical global accord aiming to palliate global warming. Climate change has caused ecological, economic, and social disasters, among other things and has made not only nations review their environmental protection issues but also the consumers paying more attention to the environment and encouraging green oriented buying behaviors. This study targets Taiwan's consumers, and 649 valid questionnaires were recovered. Exploratory factor analysis was applied to extract the trait factors, whereas confirmatory factor analysis and structural equation modeling were used for the verification of the scale and structural model, respectively. The result shows that the consumers' environmental knowledge, environmental consciousness, and the social norms have had a positive effect on their environmental attitude, as do their environmental knowledge and the social norms to a sense of well‐being. Consumers purchasing intention and behavior are pointing towards green products. Therefore, companies need to respond to the consumers' demand and fulfill their social responsibility to release the green products so as to satisfy the consumers' needs.
    Relation: Business Strategy and the Environment 27(8), p.1679-1688
    DOI: 10.1002/bse.2233
    Appears in Collections:[Department of Management Sciences] Journal Article

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