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    jsp.display-item.identifier=請使用永久網址來引用或連結此文件: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/115234

    题名: Green consumption: Environmental knowledge, environmental consciousness, social norms, and purchasing behavior
    作者: Szu-Tung Lin;Han-Jen Niu
    关键词: environmental attitude;environmental consciousness;environmental knowledge;environmental policy;green consumption;social norms;stainable development;well‐being
    日期: 2018-12-19
    上传时间: 2018-10-18 12:11:30 (UTC+8)
    出版者: Wiley
    摘要: The 2015 Paris Agreement is the first historical global accord aiming to palliate global warming. Climate change has caused ecological, economic, and social disasters, among other things and has made not only nations review their environmental protection issues but also the consumers paying more attention to the environment and encouraging green oriented buying behaviors. This study targets Taiwan's consumers, and 649 valid questionnaires were recovered. Exploratory factor analysis was applied to extract the trait factors, whereas confirmatory factor analysis and structural equation modeling were used for the verification of the scale and structural model, respectively. The result shows that the consumers' environmental knowledge, environmental consciousness, and the social norms have had a positive effect on their environmental attitude, as do their environmental knowledge and the social norms to a sense of well‐being. Consumers purchasing intention and behavior are pointing towards green products. Therefore, companies need to respond to the consumers' demand and fulfill their social responsibility to release the green products so as to satisfy the consumers' needs.
    關聯: Business Strategy and the Environment 27(8), p.1679-1688
    DOI: 10.1002/bse.2233
    显示于类别:[管理科學學系暨研究所] 期刊論文


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