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    Title: 以類神經網路預測郵輪旅運需求之研究
    Other Titles: Cruise Travel Demand Forecasting by Artificial Neural Networks
    Authors: 陳淑娟;郭仕堯;古宜靈
    Keywords: 郵輪;海上客運;預測;倒傳遞網路;cruise;marine passenger transport;forecast;back-propagation network
    Date: 2010-07
    Issue Date: 2018-10-09 12:10:16 (UTC+8)
    Publisher: 臺灣觀光學院
    Abstract: 郵輪旅運發展於亞洲漸次受到重視,然而其需求預測之研究至今卻仍付之闕如。需求預測對於觀光產業的決策方針影響甚鉅,唯有仰賴精確的預測工具與方法,準確預測旅遊需求,觀光產業才能做出最佳的營運決策,及早擴充人力與設備,此對於造價及營運成本均高的郵輪產業尤其重要。本研究應用類神經網路於郵輪旅運需求預測,撰寫MATLAB電腦程式,建立倒傳遞類神經網路演算模式。輸入變數經相關文獻回顧、市場分析評估及實證測試後,實證結果確認本模式可精準預測香港與台灣郵輪旅運市場。
    Relation: 台灣觀光學報 7, p.1–16
    DOI: 10.29801/THTJ.201007.0001
    Appears in Collections:[Department of International Tourism management] Journal Article

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