新博物館對地方意義之建構與觀覽者的想像過程 : 以魚藏文化館為例

機構典藏 > College of Liberal Arts > Graduate Institute & Department of Mass Communication > Thesis > Item 987654321/114585

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Title:	新博物館對地方意義之建構與觀覽者的想像過程 : 以魚藏文化館為例
Other Titles:	Constructing the imagined community of Tamsui : the case study of the Museum of Fishiegoodies
Authors:	楊凱安;Yang, Kai-An
Contributors:	淡江大學大眾傳播學系碩士班許傳陽
Keywords:	新博物館;文化中介;文化旅遊;觀覽者;地方意義;Ecomuseum;Cultural Intermediary;Cultural tourism;tourist;Local significance
Date:	2017
Issue Date:	2018-08-03 14:57:22 (UTC+8)
Abstract:	以觀光旅遊為發展重心的淡水小鎮，不論是淡水老街還是各種美食小吃，搭配美麗的河岸風景，吸引許多國人在假日時造訪，甚至成為國外遊客來到台灣必訪的景點之一。然而隨著時代環境變遷，加上全球化浪潮下，人們開始重視地方發展，同時檢視地方過往的歷史脈絡，赫然發現原來淡水這個小鎮，不只具有眾多歷史痕跡的古蹟建築，還有發展超過百年，隨著時代的變遷而慢慢轉型成觀光性質的漁業，在淡水漁會的努力之下，成立專屬淡水漁業的「魚藏品牌」，並成立具有新博物館性質的魚藏文化館，紀錄下淡水絕代風華的漁業發展史，也讓更多人得以看見淡水的不同面貌，進行深度文化旅遊。本研究以淡水魚藏文化館為目標，採用田野調查法、文獻資料分析法以及半結構式訪談等研究方法，試圖瞭解魚藏文化館展示的物件，如何型塑地方意義，同時能帶給觀覽者什麼樣的地方想像過程，並透過漁法的呈現及衍生性商品，建構出適當的學習環境。研究結果發現，魚藏文化館透過館內展示的漁業照片，將淡水的地方意義，中介給觀覽者們，讓博物館、地方與觀覽者合而為一，使得觀覽者得以在參訪完魚藏文化館後，對於淡水的地方意義產生新的認知，同時以衍生性商品，延續觀覽者的觀覽經驗，建構出與以往不同的淡水地方意義。 The Tamsui town is to tourism as the focus of development, whether it is Tamsui old street or a variety of local dishes, and beautiful riverbank scenery, attracting many people to visit during the holidays, even become foreign tourists to Taiwan will visit one of the attractions.However, due to the changing environment, and the tide of globalization and reviewing the local history of the past, people was surprised to find that the original town of Tamsui, not only has many historical traces of monuments,bus also had the development of more than a century, with the changing times and slowly transformed into a tourism nature of the fisheries.Under the efforts of the Tamsui fishermen’s association, it established the "Tamsui fishiegoodies" of exclusiveTamsui fishery and set up a new museum with culture of fishing industry. Based of the history of fisheries development, people is able to see the different facets of Tamsui, and then going on depth of cultural tourism. In this study, we used the field research method, the document analysis method and the semi-structured interview method to understand the objects displayed, and how to make the local significance of the museum of Tamsui fishiegoodies, at the same time can bring the viewer what like the local process of imagination through the emergence of fishing and souvnires products, to build a suitable learning environment. The results of the study showed that the museum of Tamsui fishiegoodies displayed the fishery photos in the museum, which combined the local meaning of Tamsui into the viewers and allowed the museums, places and viewers to be integrated into one. After visiting the museum of Tamsui fishiegoodies, viewer experiences a different of Tamsui.
Appears in Collections:	[Graduate Institute & Department of Mass Communication] Thesis

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