本研究建議獨立工作者或是自由工作者將可成為未來台灣網路廣告產業製作人角色之發展方向。共同工作室將是製作人角色之另一項發展可能性，透過連接更多跨領域、跨產業之專業性網絡與關係，藉以克服企業組織文化可能阻礙製作人創新管理思維之產業問題。 This project describes and analyzes the role of the producer in an advertising production company, and explores how this role can contribute to innovations in Taiwan’s creative industries. By undertaking an internship placement involving participating in an online advertising project, this project has led me to gain a more comprehensive understanding of the role of producers.
This project report describes the abilities and skills the producer requires in an advertising production company. A good producer should have a highly organized mind and able to multi-task as a problem-solver and an effective communicator to coordinate the production process. In addition, producers should develop essential capabilities and the skills need to be combined appropriately to become a qualified producer, such as networking, problem solving, effective communication, and necessary technical skills.
Moreover, the independent or freelance producers could be a future trend for the online advertising industry in Taiwan. Co-working space is another option for producers to more effectively harness their innovation potential because they can network more effectively across industry and professional boundaries enabling more creative relationships.
