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    题名: 便利商店展店選址因素及決策支援系統之研究
    其它题名: A study of the factors of convenience store location and decision support system
    作者: 吳若婕;Wu, Jo-Chieh
    贡献者: 淡江大學資訊管理學系碩士在職專班
    蕭瑞祥;陶治中;Shaw, Ruey-Shiang;Tao, Chi-Chung
    关键词: 便利商店;展店選址;修正式德菲法;分析網路程序法;Convenience Stores;Site selection;Modified Delphi Method;Analysis Network Method
    日期: 2017
    上传时间: 2018-08-03 14:54:08 (UTC+8)
    摘要: 2014年底我國四大便利商店總店數突破1萬家後,2016年5月底達1萬199家,展店呈現趨緩的現象,許多超商甚至無法達到損益平衡。在市場日趨飽和的狀況下,便利商店展店時,需考量更多關鍵因素,故便利商店如何選擇好的展店位址己變成是各連鎖便利商店最重要的挑戰之一。
    By the end of 2014, the total amount of the four major convenience stores has exceeded 10,000, and by the end of May 2016, the number has reached to 10199. The expansion seems to slow down as many of the stores are unable to reach breakeven. In such a saturated market, several key factors shall be taken into consideration when expanding the chains; thus, the location of the convenience store has become one of the key challenges.
    The selection of the store factors can directly influence the success or failure of the operation. Thus, this study aims to explore the strategy of site selection of the successful convenience stores and investigate how information collected through the shop site decision support system can streamline complex assessments so as to enhance the operation and improve the accuracy of decision-making. This study opted for the modified Delphi Method to assess the factors of site selections, and the assessment factors and facets for the site selection are compiled through literature review. The major factors of site assessment are screened through questionnaire survey and interviews with experts. After two round of modified Delphi Method, seven facets were constructed, and 21 indicators are selected. Different from other questionnaires whose targets are the general public, this survey aimed at experts so as to obtain the key factors of site selection strategies for convenience stores. Then, analysis network process is applied to calculate the weight of each facet, and the rationality of weight order of each facet is confirmed through interviews. The results of this research can be provided to the site selection strategy support system of the store development. The information can be collected and adopted into the system, giving a reference for the convenience store in its strategy of site selection.
    显示于类别:[資訊管理學系暨研究所] 學位論文


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