近年來智慧型手機的蓬勃發展在遊戲產業帶來許多新商機，遊戲產業與資訊產業、電子產業同樣為高知識密集產業，但是難以有亮眼的表現。現今國內幾乎人手一支智慧型手機，使手機遊戲的市場客群擴大帶來亮麗的商機，同時也帶來更激烈的競爭。本研究希望透過玩家觀點發展出一套整合性模式，探討遊戲公司的人力資本、組織資本、顧客資本等智慧資本對手機玩家的遊戲上癮度影響。本研究採用軟體LISREL8.7進行結構方程模式進行分析。研究結果發現：（1）玩家心目中的人力資本對手機遊戲上癮度有正向影響；（2）玩家心目中的組織資本中的研發技術對手機遊戲上癮度有正向影響；（3）玩家心目中的顧客資本對手機遊戲上癮度有正向影響。 In recent years, the development of smart phones in the game industry has brought many new commercial opportunities. The game industry, information industry, and the electronics industry are also a high knowledge-intensive industries, but it is difficult to have a dazzling performance. Today, many people almost have a smart phone, made mobile phone game market to expand the customer base to bring bright commercial opportunities, but also bring more intense competition. This research hopes to develop a set of integrated model through the player''s point of view, to explore the game company''s human capital, organizational capital, customer capital of mobile game players game addiction. In this study, we use the software LISREL8.7 to analyze the structural equation model. The results show that: (1) the human capital in the minds of the player has a positive effect on the addiction of the mobile game; (2) the organizational capital in the minds of the player has a positive effect on the addiction of the mobile game; (3) The customer capital in the mind has a positive effect on the addiction of the mobile game.
