淡江大學機構典藏:Item 987654321/114390
English  |  正體中文  |  简体中文  |  全文笔数/总笔数 : 62830/95882 (66%)
造访人次 : 4036710      在线人数 : 606
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻


    jsp.display-item.identifier=請使用永久網址來引用或連結此文件: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/114390


    题名: 馨禾國際企業有限公司之商業模式探討
    其它题名: Exploring the business model of XIN WO international company
    作者: 張貴珠;Chang, Kuei-Chu
    贡献者: 淡江大學企業管理學系碩士在職專班
    吳坤山;Wu, Kun-Shan
    关键词: 醫美保養品;商業模式;商業模式畫布;cosmeceutical;Business Model;Business Model Canvas
    日期: 2017
    上传时间: 2018-08-03 14:50:59 (UTC+8)
    摘要: 在競爭激烈的醫美保養品市場環境中，要獲得相對的競爭優勢，就必須設法提升經營效率與降低成本，並同時擴大市場占有率。Drucker (2004)曾對商業模式有過這樣的描述：「當今企業間的競爭，不是產品之間的競爭，而是商業模式之間的競爭」。在當前這種變化莫測的經營環境裡，該如何選擇適合自己的商業模式已經成為企業永續經營的關鍵。本研究主要在敘述個案公司(馨禾國際企業有限公司)的商業模式現況，並運用Osterwalder and Pigneur (2010)所提出的商業模式畫布(Business Model Canvas)，從目標客層、價值主張、通路、顧客關係、收益流、關鍵資源、關鍵活動、關鍵合作夥伴和成本結構等9大構成要素，了解個案公司的商業模式型態，並透過直接觀察和參與性觀察方式進行資料蒐集，根據分析結果剖析個案公司需改進的地方及提出個案公司未來可行性高的營運策略建議，以便提升其競爭優勢。
    In a highly competitive marketing environment of cosmeceutical products, to obtain the comparatively competitive advantage, we need to improve the operating efficiency and to reduce the costs, contemporarily to expand market share. Drucker (2004) indicated the business model as “Nowadays the competition between business is not the competition of products but the competition of business model”. Currently, due to the changing business environment, how to choose the own model has become the key for the sustainability. This thesis study about the business model of the XIN-WO International Enterprise Co., Ltd., based on the model that conducted by Osterwalder and Pigneur (2010) about the customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure with the 9 main elements. By understanding the business model of the company, also conducting data collection through direct and participant observation, the results are provided which indicate the issues that company need to improve and recommend the company''s future viable high operating strategy in order to enhance its competitive edge.
    显示于类别:[企業管理學系暨研究所] 學位論文

    文件中的档案:

    档案 描述 大小格式浏览次数
    index.html0KbHTML168检视/开启

    在機構典藏中所有的数据项都受到原著作权保护.

    TAIR相关文章

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - 回馈