淡江大學機構典藏:Item 987654321/114390
English  |  正體中文  |  简体中文  |  Items with full text/Total items : 64178/96951 (66%)
Visitors : 10867214      Online Users : 176
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version


    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/114390


    Title: 馨禾國際企業有限公司之商業模式探討
    Other Titles: Exploring the business model of XIN WO international company
    Authors: 張貴珠;Chang, Kuei-Chu
    Contributors: 淡江大學企業管理學系碩士在職專班
    吳坤山;Wu, Kun-Shan
    Keywords: 醫美保養品;商業模式;商業模式畫布;cosmeceutical;Business Model;Business Model Canvas
    Date: 2017
    Issue Date: 2018-08-03 14:50:59 (UTC+8)
    Abstract: 在競爭激烈的醫美保養品市場環境中，要獲得相對的競爭優勢，就必須設法提升經營效率與降低成本，並同時擴大市場占有率。Drucker (2004)曾對商業模式有過這樣的描述：「當今企業間的競爭，不是產品之間的競爭，而是商業模式之間的競爭」。在當前這種變化莫測的經營環境裡，該如何選擇適合自己的商業模式已經成為企業永續經營的關鍵。本研究主要在敘述個案公司(馨禾國際企業有限公司)的商業模式現況，並運用Osterwalder and Pigneur (2010)所提出的商業模式畫布(Business Model Canvas)，從目標客層、價值主張、通路、顧客關係、收益流、關鍵資源、關鍵活動、關鍵合作夥伴和成本結構等9大構成要素，了解個案公司的商業模式型態，並透過直接觀察和參與性觀察方式進行資料蒐集，根據分析結果剖析個案公司需改進的地方及提出個案公司未來可行性高的營運策略建議，以便提升其競爭優勢。
    In a highly competitive marketing environment of cosmeceutical products, to obtain the comparatively competitive advantage, we need to improve the operating efficiency and to reduce the costs, contemporarily to expand market share. Drucker (2004) indicated the business model as “Nowadays the competition between business is not the competition of products but the competition of business model”. Currently, due to the changing business environment, how to choose the own model has become the key for the sustainability. This thesis study about the business model of the XIN-WO International Enterprise Co., Ltd., based on the model that conducted by Osterwalder and Pigneur (2010) about the customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure with the 9 main elements. By understanding the business model of the company, also conducting data collection through direct and participant observation, the results are provided which indicate the issues that company need to improve and recommend the company''s future viable high operating strategy in order to enhance its competitive edge.
    Appears in Collections:[Graduate Institute & Department of Business Administration] Thesis

    Files in This Item:

    File Description SizeFormat
    index.html0KbHTML218View/Open

    All items in 機構典藏 are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - Feedback