信用合作社之存在，正代表台灣金融環境之多元化與包容性，故本研究以顧客對信用合作社服務品質進行探討，來分析顧客在選擇上的相關性；同時討論顧客的服務品質與顧客滿意度的影響，並探討其差異情況。但因服務具有無形性、異質性、不可分割性等特性，所以對信用合作社而言，業者該如何透過服務品質才能強化顧客滿意度。 本研究透過敘述性統計、單因子變異分析、獨立樣本t考驗、Pearson積差相關分析、迴歸統計方法來進行相關假設驗證。其研究結論為： 不同人口統計變項的顧客對信用合作社顧客對於服務品質有顯著差異。不同人口統計變項的顧客對信用合作社顧客對於滿意度有顯著差異。信用合作社服務品質能聯合解釋顧客滿意度之實際情形預測力高。 The existence of credit cooperatives present of the diversification and inclusiveness of the financial environment in Taiwan. Therefore, we discusses the service quality of customer in credit cooperatives, and discusses the service quality and customer satisfaction, and we want to explore the differences. Service has intangible, heterogeneous, indivisible and other characteristics, so the credit cooperatives industry should improve the quality of customer service, through customer satisfaction. This study used descriptive statistics, one-way ANOVA, independent samples t-test, and correlation analysis, regression analysis. The conclusions are as bellowed: Customers with different demographic variables have significant differences in the quality of service for credit cooperatives. Individuals with different demographic variables have significant differences in satisfaction with credit cooperatives. The quality of credit cooperatives can explain the actual situation of customer satisfaction.
