國營銀行理專之人格特質、意願與工作績效關聯性探討 : 以L銀行為例

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Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/114217

Title:	國營銀行理專之人格特質、意願與工作績效關聯性探討 : 以L銀行為例
Other Titles:	Research on the relevance of the personalities, intention to work and work performance of the financial advisors in government banks : a case study of L bank
Authors:	賴純真;Lai, Chun-Chen
Contributors:	淡江大學保險學系保險經營碩士在職專班郝充仁
Keywords:	Bank insurance;Performance;personality traits;人格特質;銀行保險;績效
Date:	2017
Issue Date:	2018-08-03 14:45:21 (UTC+8)
Abstract:	隨著金融業主要業務手續費的減少，銀行開始重視財富管理業務，並且取得一定的成績，本研究將針對L銀行理專在人格特質與理專職務上擔任意願之探討，以找出適合的對象擔任理專，並且探討人格特質、銀行累計年資、成為理專的管道、工作地區、擔任意願(內外部激勵)以及會因為何種因素選擇銷售保險商品與業績表現有無顯著關係。 With the reduction of the main business charges in financial business sector, banks begin to put focus on wealth management business and want to get the favorable performance on this area. The participants in this study are financial advisors in L bank. We want to know what kinds of individual is suitable to be a financial advisor by analyzing their personality and their willingness to be a financial advisor. In addition, we get further research on the relationship between personal traits, seniority in bank, the method to become a financial advisor, working areas, willingness (internal and external incentives), the reason choose to sale insurance products and outstanding performance.
Appears in Collections:	[Graduate Institute & Department of Insurance Insurance] Thesis

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