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    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/114214

    Title: 我國開辦保險店鋪之研究
    Other Titles: The study on establishing insurance shop in Taiwan
    Authors: 賴佑嘉;Lia, You-Jia
    Contributors: 淡江大學保險學系保險經營碩士班
    Keywords: 保險;保險行銷;保險店鋪;Insurance;Insurance marketing;Insurance Shop
    Date: 2017
    Issue Date: 2018-08-03 14:45:16 (UTC+8)
    Abstract: 日本近年來由於金融自由化、招攬與銷售分離之趨勢、生活型態與業務員數量減少等改變,遂出現首間來店型保險店鋪。
    In recent years, due to financial liberalization, trend of business solicitation & sales separation, lifestyle changes and a decrease in insurance salesman, the first insurance shop was established in Japan.
    In the way of the new method of sales for insurance shop in this research, we discuss with insurers who establishes insurance shop, operating condition, operating way and operating strategy in Taiwan with the information that operating by insurers for Japan, such as the background and development of insurance shop for Japan. Through the experiences of establishing insurance shop from Japan, it is expected to increase insurers’ willingness to found insurance shop in Taiwan and can be as a research reference for future research.
    Appears in Collections:[Graduate Institute & Department of Insurance Insurance] Thesis

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