本文主要探討寵物飼主在購買寵物保險上的意願與認知。在過去，台灣的寵物保險多以附約為主，近年來有以主約形式的寵物保險。保單內容不符合飼主的期望與保險公司的推廣不足，導致寵物保險的保單在投保數量低落，而為了瞭解目前飼主對寵物保險保障的需求，因而以此作為研究主題。 本文以敘述性統計、交叉分析、羅吉斯迴歸對於人口基本變數、寵物資料變數、保單相關變數與飼主購買意願的敘述性與顯著性進行分析。在變數方面分為三類:人口統計變數有性別、年齡、教育程度、職業、個人年收入、婚姻狀況、家中12歲以下小孩數量、居住地區、居住坪數。寵物狀況變數有寵物種類、寵物體型、寵物年齡、寵物去醫院頻率、平時每日陪伴寵物時間、寵物行為(複選)、寵物是否植入晶片、寵物取得價格(購買價格or領養)；保單相關變數則有養過寵物與否、從何處聽過寵物保險等等。以此了解飼主對於寵物保險較有意願購買的飼主種類與其所需要的保障內容。 The purpose of this study is to investigate pet owners’ intention and cognition to purchase pet insurance. In the past, most of the pet insurance in Taiwan use Additional Clauses, in recent years, the pet insurance use primary cover. The pet insurance contents does not meet the expectations of the pet owners and the lack of promotion of insurer, leading to pet insurance policy in the low number of insured, and in order to understand the current pet owners of pet insurance protection needs, and thus as a research. In this study, descriptive statistics, cross analysis, Logistic regression for the population of pet owner basic variables(demographic variables), pet data variables, policy-related variables and the owner''s intention to analysis their descriptive and significant. In order to understand the pet owners of the pet insurance is more willing to buy the owner of the species and the necessary content.
