| 摘要: | 2016年被稱為「電子支付」元年，金管會在「打造數位化金融環境3.0」計劃及金融產業發展政策白皮書裡，皆提到把推動國內電子支付服務列為重要施政目標；依據資策會調查則發現消費者在使用行動支付的意願上越來越高，除了交易付款功能，也期望行動支付能被應用「帳單繳費」、「轉帳服務」、及「消費拆帳」等三大構面。由於產險業簽單保費每年不斷成長，2016年時已經達到1450億元，產險業者是否能在保戶的繳費服務上提供創新，除了配合政策推動外，也藉由服務創新提升客戶滿意度，創造未來市場的發展性。惟國內的行動支付工具五花八門，何種工具適合產險業者導入使用，且導入行動支付後將會帶來何種具體優勢，則將是國內產險業者必需面臨的重要課題。
The year of 2016 has been called the first year of the “electronic payment” era; “Financial Supervisory Commission” mentioned pushing national electronic payment service forward as a major administration goal in both “establish digitalized finance environment 3.0” plan and the white paper of finance industrial development policy.
According to the investigation of “Institute for Information Industry”, consumers are more and more willing to use mobile payment; besides the payment service, they also hope that mobile payment can be used in three main aspects, “bill payment”, “transfer payment service”, and “consumption”. Due to the income from Written Policy of property industry is raising continuously every year, (it even reached 14500 billion dollars in 2016), whether employees in property industry are able to provide innovation for their clients in the payment service, depends on not only the cooperation of policy promotion, but also uplifting clients’ satisfactions by service innovation to create the possibility of future market development. However, the method for mobile payment in the country is various, the major issue that national property industry must face would be what kind of method is more suitable for property industry to use, and what advantages would be brought along after using the specific mobile payment method. |