To further the development of insurance industry in Taiwan, practitioners adopt internet, financial technology, and mobile devices as well as evolve different business model that expect to combine online and off-line service for their prosperity. However, Internet insurance market in Taiwan is less developed than countries such as the United States, United Kingdom, Japan, and China. The purpose of this study is to analyze the successful patterns in other countries and conclude a model suitable for Taiwan, including online insurance model, online insurance regulations, new type of insurance product pricing and etc. The suggestions for future development are also proposed.
There are five chapters in this study. The use of internet and mobile devices as well as current online insurance purchase are introduced in chapter one. The current limitations of operating online insurance in Taiwan as well as the methodology and structure of this study are also described in this section. In chapter two, literatures regarding electronic commerce, insurance electronic commerce, online insurance regulation, and the determinants for consumers to use online insurance are reviewed. The development of online insurance market in the United States, United Kingdom, Japan, and China are summarized in chapter three. Chapter four elaborates the internet insurance market in Taiwan, including the online insurance model, products, service, and regulations. Furthermore, the comparisons were made between the developments in Taiwan and aforementioned countries. Conclusions and suggestions for the development of insurance industry in Taiwan were made and specified in chapter five.