台灣地區有線電視業風險管理與保險規劃

淡江大學機構典藏 > 商管學院 > 風險管理與保險學系 > 學位論文 > Item 987654321/114183

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题名:	台灣地區有線電視業風險管理與保險規劃
其它题名:	Risk management and insurance planning for cable television industry in Taiwan
作者:	謝瑜琪;Shieh, Yu-Chyi
贡献者:	淡江大學保險學系保險經營碩士在職專班高棟梁;Kao, Tong-Liang
关键词:	CableTelevision;Cross-district Management;Digitalization;Insurance Planning;Risk management;有線電視;保險規劃;風險管理;跨區經營;數位化
日期:	2017
上传时间:	2018-08-03 14:44:18 (UTC+8)
摘要:	有線電視業者在數位匯流銳變中，面臨服務功能創新的挑戰，以及消費者收視習慣改變的競爭，自2012年跨區經營政策不僅開啟了市場機會，同時也開啟了市場競爭風險所帶來交互牽動的風險關係。本研究以蒐集台灣有線電視業發展歷程與法令之相關文獻，整理出國內有線電視業可資運用的風險管理方法，並使用專家問卷法的方式了解有線電視業與保險業兩大產業之風險管理人對於有線電視業風險管理的思考邏輯與管理方式，建立一套適合有線電視業之風險評估模式與保險規劃，期能對有線電視經營者、政府監理機關和後續研究者有所幫助。 Under the rapid transformation of digital convergence, cable television operators have faced the challenge of service function innovation and competition due to consumers’ changed viewing habits. Since 2012, the cross-district management policy has not only created market opportunities but has also given rise to the interconnected risk relationship brought about as a result of market competition.In this study, literatures related to the development and relevant regulations of cable television were collected to compile feasible risk management methods for the domestic cable television industry. In addition, the expert questionnaire method was employed to gain an insight into both the cable television industry and the insurance industry’s cable television risk management mindset, logic and management approach in order to establish a suitable risk assessment model and insurance plan for the cable television industry, which are expected to be helpful to cable television operators, government monitoring agencies, and follow-up researchers.
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