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    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/114175

    Title: 台灣冷鏈物流之產業發展趨勢之研究 : 以F公司為例
    Other Titles: A study on the industry and the future development of cold chain logistics in Taiwan : a case of f company
    Authors: 王樹樟;Wang, Shu-Chang
    Contributors: 淡江大學國際企業學系碩士在職專班
    林江峰;Lin, Jiang-feng
    Keywords: Cold Chain;Logistics;SWOT Analysis;SWOT分析;Warehousing equipment;冷鏈;物流業;倉儲設備
    Date: 2017
    Issue Date: 2018-08-03 14:44:01 (UTC+8)
    Abstract: 根據知名顧問公司DeerfieldBeach, FL, (GLOBE NEWSWIRE)—Zion Research在2016年1月22日發表的冷鏈市場研究報告,全球冷鏈相關行業預計在2020年會達到2,719億美元的規模,且市場將以每年13.9%的複合增長率不斷增長。由此可知冷鏈物流在現代對於產品品質、安全都相當的要求的生活背景下,成為了即將蓬勃發展的產業之一。
    According to the cold chain market report published by Deerfield-Beach, FL, (GLOBE NEWSWIRE)—Zion Research on Jan 22, 2016, global cold chain market is expected to reach USD 271.9 billion in 2020, growing at a compound annual growth rate of 13.9%. Thus, requiring of product quality and safety oriented life style, we can see the cold chain will become one of the thriving industries.
    This study takes FLOW TIDE ENTERPRISES CO., LTD., which plays an important role in the cold chain industry in Taiwan, as the research object. We focus not only on the business model of FLOW TIDE ENTERPRIESES CO., LTD., but also explore its’ strength, weakness, opportunity and threaten using SWOT analysis. This study offers suggestions of the future development for the company, also concludes that the two major trends of the cold chain industry are to upgrade equipment and to cultivate soft power. We expect to offer some practical and theoretical contributions to the cold chain industry.
    Appears in Collections:[Graduate Institute & Department of International Business] Thesis

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